Tasty Saves
Enhancing Sustainability
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Designed an innovative interface that tackles food waste and encourages sustainable practices by improving food tracking and utilization, thereby minimizing wastage and promoting responsible consumption.
Overview
My team and I designed an app called Tasty Saves, a platform that enables stores to share their surplus food that is nearing expiration and allows consumers to efficiently browse and purchase the food at a reasonable price.
My Role
Timeline
Tools
The Team
I was responsible for the user research, high fidelity UI design, prototyping, and SWOT analysis.
Sept 2022 - Dec 2022
Figma, Miro
Sakshi Malaviya, Anannya Bhagat, Bonnie Kennedy, Desiree White, & Sumi Shin
Tasty Saves Logo
The Problem
The US Department of Agriculture estimates that 30-40% of the food is wasted, including high-quality food sent to landfills. Grocery stores play a major role in this, discarding large amounts of food before sale. It's essential to develop a better system to reduce waste and provide excess food to those in need.
The Goal
Tasty Saves aims to reduce food wastage and promote more sustainable consumption practices by both the consumers and sellers (grocery stores) by enabling stores to share their surplus of food nearing expiration at a fair price to be used by those in need.
Sample Interview Questions
In the ideation phase, my team mate and I brainstormed the type of questions we could use in the survey. We also brainstormed about who our target audience would be for the questions. We figured out that we wanted to ask shoppers as well as owners/employees of grocery stores.
We crafted about 15 survey questions, here's a couple:
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Do you shop for groceries in-person or online?
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What food items do you spend the most on in a typical shopping trip?
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What type of groceries do you struggle to consume before they expires?
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Do you often find yourself checking the clearance lane while grocery shopping?
Personas
To gain better insight of the participants answers from the survey, we divided the 20 responses we got into 3 distinct clusters based on common themes and similarities. We used these personas whenever we wanted step out of ourselves and remind us of what the users would actually need in an app.
SWOT Analysis
The results of the SWOT analysis will be used for managing the product road map.
Monetization Approach
The Monetization
Approach
There are 4 ways that Tasty Saves will generate revenue:
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Partners
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​Partnering with businesses that will subscribe monthly to Tasty Saves & utilities its services to connect with customers. ​​
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Tasty Saves will receive commission on sales that are generated through the app.
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Shoppers
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The shoppers purchase items through the app & pre-order groceries. This helps both partners & Tasty Saves generate revenue.
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Brands
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Brands may pay a fee to include samples of their products & coupons with orders. ​
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Monetizing harvested data​​​​​​
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Monetizing user data including food preferences based on age, gender, location, season and income level. ​
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Design Process
UI Design
My team's goal was to create a design that allowed partner & shoppers to use the product 'differently' since the former shared their products and the latter bought it. Thus, the features of the app was designed differently depending on if they logged in as a shopper or as a partner.
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To align with the theme of sustainability and saving produce, I choose green to be the primary color for the UI design. I used multiple hues of green while also using the color white on any extra space to keep the app easy on the eyes.
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The main features of the app allowed shoppers to discover nearby stores, shop for discounted foods, & track their orders. The main features of the app for the partners included an inventory feature, checking for any orders, and tracking the items listed on the app.
Wireframes
After our team discussed the feature requirements of the screens for Tasty Saves, my team used Figma to create the low-fidelity wireframes.
UI Deisgn
UI features of the Shoppers side
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Shoppers are able to explore local stores selling food at a discounted price.
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Consumers can shop for products that are close to expiration & purchase them for a significantly reduced price.
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Shoppers are able to discover & track their orders.
1. Discover Nearby Stores
2. Shop Food Items
3. Track Orders
UI features of the Partners Side
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Partners can view, add, or delete products on the app. The product can also be scanned.
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The Sales rep of the partnering services can view the pending customer's orders, the items they bought, & whether items are being picked up or delivered to them.
1. Inventory & Scanning
2. Check Pending Orders
